branding, web design
A Portland furniture studio with beautiful craft and an invisible brand. I gave them a voice, a look and a website that finally sells the workmanship — quote requests doubled within a season.
| Client | Atelier North, furniture studio |
|---|---|
| Year | 2024 |
| Role | Brand, web design & front-end build |
| Services | Brand Consulting, UI/UX Design |
Overview
Atelier North made heirloom-grade furniture but their site looked like a template — small photos, generic copy, no sense of the makers. High-intent visitors bounced before ever asking for a quote.
The brief: reposition the studio around craft and longevity, then rebuild the site so every page earns the next click toward a custom commission.
Approach
I spent two days in the workshop photographing process and interviewing the founders, then distilled it into a positioning line the whole site could hang on: furniture for the next hundred years.
The identity pairs a sturdy serif wordmark with warm neutrals and oversized process photography. The site is a single fast build — collection pages, maker stories and a quote flow that takes under two minutes.
Deliverables
The new site finally sounds like us. Customers arrive already convinced — quoting is the easiest part of my week now.
Ingrid Solberg
Co-founder, Atelier North
Related work
Start with a conversation — I reply within one business day.
